About Cult Media
Cult Media is a full-lifecycle, full-stack growth agency working with 7- to 9-figure ecommerce brands and SaaS and app companies with seven-figure-plus ARR or more than $2 million raised. We bring paid advertising and organic creator-led growth together, connecting strategy, content production, and campaign execution. On paid campaigns, you’ll own the feedback loop between the initial angle and the next iteration.
The role
We’re looking for a creative specialist who has bought media and knows how to use that experience to make better ads. Your primary responsibility is the creative: understanding the customer, finding the angle, writing the script, and giving creators and editors clear direction.
You should be comfortable inside Meta Ads Manager. When an ad underperforms, you can investigate the hook, message, offer, and conversion path rather than assuming a new edit will fix everything. When an ad works, you can explain what is worth testing again.
This role is a fit if you enjoy writing and directing as much as analyzing performance. Experience managing budgets alone is not enough; we need to see the creative work you personally helped develop.
What you’ll own
- Research customer motivations and objections using product information, reviews, competitor ads, and past campaign results.
- Develop distinct ad angles and turn them into hooks, scripts, and creator briefs.
- Brief creators on delivery, product demonstrations, supporting footage, and the specific idea each ad needs to communicate.
- Review footage and edits, giving precise feedback on the opening, pacing, proof, and call to action.
- Plan creative tests with a clear hypothesis and use your media buying experience to interpret the results in context.
- Decide which concepts deserve another variation, which need a different approach, and which should be retired.
- Explain the next creative priorities to clients and the team, with examples and evidence behind your recommendations.
What strong work looks like
- Creators can execute your briefs without guessing what the ad is trying to say.
- Each testing round answers a useful question about the audience, message, or execution.
- Your recommendations connect creative decisions to acquisition performance, while accounting for factors outside the ad itself.
- The team builds a usable record of tested angles and learnings instead of starting from scratch each week.
What you’ll bring
- Paid-ad examples you personally concepted, scripted, or directed, with a clear explanation of your contribution.
- Hands-on Meta media buying experience and an understanding of creative testing, CPA, and ROAS.
- Strong direct-response writing: a clear hook, a believable product story, and a reason to act.
- Experience giving actionable feedback to creators and editors.
- The judgment to separate an interesting idea from a useful test, and the organization to manage revisions across client projects.
Why this role at Cult Media
- Shape the work, not just the report. Your findings become scripts, briefs, and edits. You have a direct hand in improving the ads you analyze.
- Work with creators. Help people deliver the idea naturally, rather than treating creator footage as interchangeable raw material.
- Build creative judgment from results. Follow concepts into paid campaigns and use what you learn to develop the next round.